I grew up in India with a dream: to study in London and build a creative career. That dream became reality when I earned my degree in Music Production & Sound Design from Point Blank Music School. But along the way, something unexpected happened. I grew increasingly intrigued in filmmaking and video creation.
Driven by curiosity and determination, I taught myself to master DaVinci Resolve, Adobe Premiere Pro, and After Effects, transforming raw footage into powerful, high-quality stories that I would then go on to apply to social media marketing.
After countless applications and late nights refining my craft, I landed a role as a Senior Video Creator and Strategist at an agency specialising in marketing for luxury brands. There, I produced dozens of viral social media campaigns for high-net-worth clients, work that generated millions of views and hundreds of thousands of followers.
Today, I produce and edit a technology and AI podcast, managing everything from lighting and filming to post-production and trailer creation alongside working with business leaders in several niches and making high-impact strategies.
My passion is helping small and medium-sized brands cut through the noise with videos that reflect their unique voice and individuality. I take a collaborative, tailored approach, working closely with each client to craft a strategy that aligns perfectly with their goals and budget.
If you’re a founder or brand ready to elevate your social media presence or video production, let’s talk. Together, we’ll bring your vision to life and make it unforgettable.
MY STORY
MY METHODS
1. Precision Pacing for Maximum Impact
I structure videos and campaigns with intentional pacing, quick enough to capture attention but smooth enough to communicate value. Strategic cuts, transitions, and timing ensure your audience stays engaged from the first second to the last.
2. The Psychology of Hooks & Retention
I use proven storytelling techniques and psychological triggers (curiosity gaps, emotional connection, pattern disruption) to hook viewers within the first 3–5 seconds. By maintaining narrative tension and rewarding attention, I keep viewers watching longer, boosting platform algorithms in your favour.
3. Compelling Calls-to-Action (CTAs)
Every piece of content is designed with a clear purpose, whether it’s driving sign-ups, purchases, or brand awareness. I integrate natural, persuasive CTAs that feel like a natural next step, increasing the likelihood of audience response without sounding “salesy.”
4. Conversion-Focused Storytelling
I craft stories that connect emotionally with viewers and seamlessly guide them toward action. By aligning content with your brand’s unique value proposition, I transform casual viewers into loyal customers or followers.
5. Data-Driven Refinement & A/B Testing
I analyze performance metrics such as watch time, click-through rates, and engagement patterns to refine strategies. Through A/B testing of different hooks, formats, or CTAs, I continuously improve conversion rates and ensure the best return on investment.
6. Platform-Specific Optimization
Every platform (Instagram, TikTok, YouTube, LinkedIn) has its own culture, algorithm, and best practices. I tailor formats, aspect ratios, and posting schedules to maximize reach and resonance on each channel.
